The hottest Lei Jun said to clean up MIUI's telegr

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Lei Jun said to clean up MIUI's "telegraph pole, old military doctor" advertisement

not long ago, at the Boao Forum, Lei Jun also said that Xiaomi's hardware profit was only 1%, so Xiaomi did not rely on hardware to make money. They cleverly used the mode of hardware + software + Internet services and made very good profits. Lei Jun also mentioned that the new service announced by Apple at the end of last month was also similar to Xiaomi's three iron man strategy


Xiaomi said that the Internet service makes money mainly from advertising, but the increase in MIUI advertising is a very annoying thing for users. Lei Jun said in the afternoon that he would resolutely get rid of those pole advertisements and vulgar old military doctor advertisements, emphasizing that Xiaomi's MIUI would give priority to solving users' pain points

miui can be said to be the cornerstone of the ecosystem. At the beginning, Xiaomi also relied on MIUI to absorb powder. At this time, the partner of Xiaomi industry investment department should change the jaws. Sun Changxu previously said that "there are three systems now, one is IOS of apple (IOS), one is MIUI of Xiaomi, and the other is" others ", MIUI was highly appraised in his speech

in the 2018 annual financial report released by Xiaomi, the revenue of the Internet service segment increased by 61.2% year-on-year to RMB 16billion in the reporting period. Advertising revenue reached 10.1 billion yuan, an increase of 79.9% year-on-year, mainly due to the continuous optimization of recommendation algorithm, which attracted users to use Xiaomi's Internet business more and more frequently

the revenue from Internet value-added services also reached 5.9 billion yuan, a year-on-year increase of 36.7%, of which the revenue from games reached 2.7 billion yuan, a year-on-year increase of 7.3%. The revenue from other Internet value-added services reached 3.2 billion yuan, a year-on-year increase of 79.9%, mainly due to the growth in the revenue contribution of Internet financial services and commodity e-commerce platforms

from the financial report of Xiaomi, their dependence on the revenue of Internet advertising is increasingly dependent on the brand of raw materials of the samples to be tested, especially when the profit of hardware business is less than 1%. But on the other hand, MIUI's increased advertising has an impact on the user experience. No player wants to see the system push advertisements to you all day long

yesterday, MIUI said that it would choose three of the six alternative functions, which could not be widely used. Lei Jun also forwarded this microblog and said that it would "resolutely remove the prevention oriented principle" pole advertising "and vulgar" old military doctor advertising "that affect the user experience". In addition, Lei Jun also said, "today, I talked with the person in charge of MIUI @miui Xiaofan

for three hours, and MIUI will give priority to solving users' pain points!", That is to say, the focus of MIUI is to solve the problem of user pain points, not to clean up advertisements

before Lei Jun, MIUI leader @miui Xiaofan also mentioned the advertising problem, saying that they would rectify it, which would take some time, but he did not promise to completely close the advertising

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